Wednesday, December 19, 2012

Turkish Airlines new commercial featuring legendary pro athletes Kobe and Messi

Kobe Bryant, the best basketball player of the 21st century, and Lionel Messi, arguably the best soccer player of all time . . . it'd be the moment of a lifetime just to fly with one of them.  But both of them??  Turkish Airlines sure knows how to market by besting two of the best professional athletes in the world with their business class ice cream dessert.  Check out their new commercial:
Although incomparable against Asian heavyweights Singapore Airlines, Cathay Pacific, Emirates, etc., Turkish Airlines has been voted the best airline in Europe for two years straight.  Their premium class hard product and service excels as a Western carrier, and their mileage program easily trumps most U.S. and Asian carriers' programs.  Elite status is easy to earn, and they're currently offering a status match with other carriers with no challenge threshold requirement.  If you're a mid to top tier elite member with another airline, you can request a complimentary status match to their program, which Gary Leff has outlined.  Note: Kobe and Messi are not included in every flight.

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